Radio Ad Maker: Script Templates, AI Voice and a Self-Ducking Music Bed
RingtoneGenerator turns your business, offer and call to action into a radio ad in your browser, free to try. This radio ad maker fills 15, 30 and 60 second script templates and times your words as you type. Record the script yourself or let an AI voice read it over a music bed that dips under the voice. Download MP3 or WAV for radio or podcasts. Templates, recording and free music beds cost nothing; AI voice needs an account and credits.
- 15, 30 and 60 second templates
- Live word count vs length
- AI voice over a ducked bed
- MP3 and WAV download
Script
Voice
0:00 / 1:15
Up to 75 seconds. A 3 second count-in starts first. The recording stays in your browser.
Read the script from the editor above while you record.
Music bed
What Makes a Radio Ad Work in 30 Seconds
A radio ad, also called a radio commercial or a radio spot, is a short spoken ad of 15, 30 or 60 seconds. Listeners cannot scroll back, so a good one names the business early, makes one offer, gives one clear action and says the name again at the end, all over a music bed that never fights the voice. At a normal pace of about 2.6 words per second, a 30 second spot fits roughly 65 to 75 words with room for music. This radio ad maker keeps you on that budget while you write.
- Writing a radio script from a blank page is slow, and every draft runs long.
- A 30 second spot with 100 words sounds rushed and loses the offer.
- Voice talent and studio time cost money for a single local ad.
- Music that is too loud buries the phone number.
- Three offers in one ad means listeners remember none.
What This Radio Ad Maker Does
From the first line of the script to a mixed file, in one browser tab.
Script templates
15, 30 and 60 second spots, plus a station ID and a promo, each written in the order radio listeners need.
Fill in the fields
Type your business, offer and call to action once, and the template turns them into a full script you can edit.
Word count vs length
A live count shows if the script fits 15, 30 or 60 seconds before you spend anything on a voice.
Your voice or AI
Record it yourself free, or pick a male or female AI voice with an American, British, Australian or Transatlantic accent.
Music bed
Free beds made in your browser, from upbeat pop to gentle piano, or an AI bed by mood with an account and credits.
Auto ducking, MP3 or WAV
The bed dips under the voice by itself, as far as you set, and the ad can end at exactly 15, 30 or 60 s.
How to Make a Radio Commercial in 3 Steps
No studio, no voice talent, nothing to install: a radio commercial maker in your browser.
- 1
Pick a length and fill it in
Choose a 15, 30 or 60 second spot, a station ID or a promo, then type your business, offer and call to action.
- 2
Fit the clock, then voice it
Trim words until the meter says the script fits. Record it yourself, or preview an AI voice and let it read the script.
- 3
Add the bed and download
Pick a free music bed or an AI bed, let ducking set the levels, and download the radio ad as MP3 or WAV.
Radio Ad Script, Voice and Music Bed
Four parts of the tool, each one built for a spot that sounds right on the first listen.
Radio Ad Script Templates for 15, 30 and 60 Seconds
Every radio ad script template follows the same format that works on air: a hook that stops the listener, the offer, one reason to believe it, the call to action, and the business name again as the last words. The 15 second spot keeps the hook and the action. The 60 second spot adds a short story. The station ID and promo templates cover show sponsors and events. Type your fields, then edit any line; it is your radio script, not ours.
Pick a TemplateA Word Count That Keeps the Spot on Time
Radio ads are sold by the second, so a script that runs long gets cut or rushed. As you type, the meter shows your words and about how many seconds they take at about 2.6 words per second, against the length you picked: roughly 30 to 40 words for 15 seconds, 65 to 75 for 30, and 140 to 160 for 60. Over budget? Cut adjectives first, then the second offer, or raise the speaking speed a little. Numbers take longer than they look: "555 0142" is two words on screen and about six out loud.
Check My ScriptAI Voice Reads Your Radio Commercial
When the script fits, the AI radio ad generator voices it. Pick a male or female voice and an American, British, Australian or Transatlantic accent, preview it, set the speaking speed from 0.7x to 1.2x, then press Generate AI voice. Longer scripts, such as a 60 second spot, are read in parts and joined automatically; the page shows how many parts and the credit cost before you generate. This is the paid part: you need an account, and a failed run gives the credits back. Prefer your own voice? Choose Record it yourself and read the script, up to 75 seconds, for free. Names, street names and web addresses are read as written, so spell tricky ones the way they sound, like "Main Street dot com" for a web address.
Voice My AdMusic Bed and Auto Ducking, Then MP3 or WAV
A bed is the quiet music under the voice. Pick a free bed made in your browser, such as Upbeat pop, Bright corporate, Acoustic, Lo-fi beat or Gentle piano, or generate an original AI bed by mood, from Warm to Cinematic, with an account and credits. Ducking then lowers the music while the voice speaks, as far as you set it, and Make it exactly 30 s fills the music to the full spot and fades it at the end. Download the mix as MP3 for podcasts, social posts or in-store play, or WAV when a station asks for it. Want a sung brand line at the end? The jingle maker writes one.
Download My AdRadio Ad Script Builder: Fill the Fields, Watch the Clock
Pick a length, type your business, offer and call to action, and see a radio ad script sample with its timeline.
Your week just got better. At Lake Street Bakery, buy any coffee and get a fresh pastry free. Our regulars say it is the best in the neighborhood, and we would love for you to find out why. The offer ends Sunday. Stop by 12 Lake Street, open every day from seven, or find us at lakestreetbakery.com. Lake Street Bakery. See you there.
lake-street-bakery-30s.mp3
MP3 or WAV · AI voice in one part
This preview only builds text and plays no sound, so it uses no credits. The same templates, fields and word count are in the tool above, where an AI voice reads the script over a ducked bed. The timeline shows where the bed dips under each line of the voice.
Radio Commercial Script Format: 4 Rules
The format behind every template above, so your own edits keep working.
One offer
Pick the single thing you want remembered: 20% off, a free quote, the grand opening. Save the rest for the next ad.
Say the name twice
Once in the first five seconds and again as the last words. People tune in late and remember what they heard last.
One action
Call, visit or go to a web address, not all three. Pick the one that is easiest to remember without a pen.
Write for the ear
Short sentences, everyday words, numbers said the way people say them. Read it out loud once before you voice it.
Ways to Make a Radio Ad, Compared
This radio ad maker next to station production, freelance voice talent and recording the spot yourself.
| Ways to Make a Radio Ad, Compared | RingtoneGenerator | Station production | Freelance voice talent | Record and mix it yourself |
|---|---|---|---|---|
| Radio script help | Templates for 15, 30, 60 s | Often written for you | You write it | You write it |
| Fits the clock | Live word count | Timed in the booth | Trial and error | |
| Voice | Your voice, or AI voices | Station voices | A human voice actor | Your voice |
| Music bed and ducking | Free or AI bed, ducks itself | Sometimes | In your own editor | |
| File you get | MP3 or WAV | Played on that station | Usually WAV | Whatever you export |
| Changes | Edit and generate again | Ask the station | Per their revisions | Record again |
| Cost | Free to write and record, credits for AI | Often bundled with airtime | Paid per spot | Free |
Sample Radio Ad Scripts: 30-Second Radio Ad Script Examples
Original radio commercial scripts and radio spot script examples to copy and edit. Brackets are your details; each is timed at about 2.6 words per second.
Coffee radio ad script (30 s)
"Your morning called. It wants better coffee. At [Cafe] on [Street], we roast our beans every Friday and pour your first cup before you find your keys. This week only, buy any drink and get a fresh pastry free. Open at six, every day. [Cafe], on [Street]. Your morning will thank you."
Auto repair (30 s)
"That noise your car makes when you brake? It will not fix itself. At [Garage], we check your brakes free and tell you the price before we touch a bolt. Most repairs are done the same day. Call [Number] or just drive in. [Garage], honest work since [Year]."
Local store sale (30 s)
"Spring cleaning starts at [Store]. This Saturday and Sunday, everything in the store is 20% off, from paint to garden tools. Bring the whole list. Kids get a free seed pack at the door. [Store], [Street], open nine to six. That is [Store], this weekend only."
Event promo (30 s)
"Food trucks, live music and the best sunset in town. The [Event] is back at [Park] on [Date], from four until late. Entry is free, and the first hundred guests get a free drink. Bring a chair and a friend. [Event], at [Park], [Date]."
Service business (15 s)
"Leaky pipe? Call [Company]. We answer every call in person and come out the same day, nights and weekends too. [Number]. That is [Company]."
Sponsor read (15 s)
"This hour of [Show] is brought to you by [Business], your neighborhood [Category] on [Street]. [Business]: [Slogan]."
Radio Ad FAQ
Straight answers to what people ask before they write and voice their first radio ad.
How do I make a radio ad?
Pick a length, fill in your business, offer and call to action, trim the script until the counter says it fits, then record it yourself or let the AI voice read it over a music bed, and download MP3 or WAV. In this radio ad maker, the templates, recording and free beds cost nothing.
How many words are in a 30 second radio ad?
About 65 to 75 words at a natural pace of about 2.6 words per second. Leave a little room for the music to breathe at the start and the end; a 30 second radio ad script with 80 words or more sounds rushed.
How many words fit in a 15 or 60 second radio spot?
About 30 to 40 words for 15 seconds and 140 to 160 for 60 seconds. A 15 second spot has room for one hook, the offer and the action. A 60 second spot can tell a short story first.
What is the radio commercial script format?
Hook, offer, proof, call to action, name. Open with a line that stops the listener, make one offer, give one reason to believe it, say exactly what to do, and end on the business name. Here is a sample radio ad script format: "[Hook]. At [Business], [offer]. [Proof]. [Action]. [Business]." That is the radio ad script format every template here uses.
Is there a radio ad script template I can copy?
Yes, the six sample radio ad scripts above are free to copy, and the tool has a radio spot script template for 15, 30 and 60 seconds plus a station ID and a promo. Each radio commercial script template fills in your business, offer and action for you.
Is this radio ad maker free?
Mostly. Templates, the word meter, recording it yourself, the free music beds and the ducking cost nothing and need no sign-up. The AI voice and the AI music bed need an account and use credits, and the cost shows under the button first.
Is there an AI radio ad generator?
Yes, this one: write or fill the script, then an AI voice reads it and the tool mixes it over a bed with automatic ducking. Pick a male or female voice and an accent, and preview it before you generate. It does not imitate real announcers or clone voices.
What is a music bed, and what is ducking?
A music bed is the quiet instrumental under the voice of a radio commercial. Ducking turns the bed down while the voice speaks and back up in the gaps, so every word stays clear. Here it happens by itself in the mix, and you choose how far the music dips.
Can I send the file to a radio station?
Usually, yes. Most stations take WAV or MP3; ask for their delivery spec, such as length, format and loudness, before you send it. The station decides what it airs, and an ad still has to follow the advertising rules where you live.
Can I use the ad on podcasts, social media or in a store?
The MP3 plays anywhere audio does: podcast ad slots, video posts, a store speaker or a phone line. What you may do with the voice and the music is set out in our terms, so check them before the ad runs.
Where can I find radio commercial samples?
Start with the sample radio spots on this page: each radio advertisement sample is original, and every sample radio spot script is timed to its length. Read any sample radio script aloud with a timer, or retype it in the builder above to see its count and timeline. Each radio commercial script example uses the same five-part format, like the radio scripts in the tool.
What is the difference between a radio ad, a radio commercial and a radio spot?
Nothing: they are three names for the same paid ad that plays between songs or shows. A radio advert script is the British way to say it. A station ID is different: it names the station, not an advertiser, and a sung one is a job for the jingle maker.
Can you show a radio advert script example for a small shop?
Here is a radio advertisement script example of 15 seconds: "New in town? So are our pastries. [Bakery] opens on [Street] this Saturday, with free coffee for the first fifty guests. [Bakery], see you Saturday." Use the radio advert script template in the tool to make your own.
Will the AI voice read my phone number and web address right?
Write them the way you want them said. Spell the phone number in groups, like "five five five, oh one four two", and the web address as words, like "lake street bakery dot com". Names are read as written, so test one preview first.
Can I make a recorded hold message or greeting here too?
This page is for ads. For a phone greeting or a hold message, the voicemail greeting generator has its own templates, and a DJ show can brand itself with the DJ drop maker.
More Voice Tools Like This Radio Commercial Maker
Jingles, greetings, drops and tags, each with a page of its own.
Before Your Radio Ad Goes Out
Check the mix on real speakers, or cut your ad's music into a ringtone with the ringtone maker on our home page.
Make Your Radio Ad Now
Pick a 15, 30 or 60 second template, fill in your offer, fit the clock, record it or let an AI voice read it over a ducked bed, and download MP3 or WAV. This radio ad maker is free to write, time and record with no sign-up.